ANEMOIA

This editorial is based on ‘Anemoia’, which is the word used to describe having nostalgia for a time you’ve never known. We all romanticize past eras and claim we were born in the wrong generation, but completely gloss over the fact that life would of been much harder, especially for women. We’re looking at it through rose tinted glasses. Yeah past eras have cooler clothes and funner hair, but what about human rights? Taking inspiration from a handful of different eras that are romanticized all the way back to Marie Antoinette 1700s, the mash up styling is based off things women weren’t allowed to do until this century. Whilst drenched in nostalgia, I want the shoot to be a celebration of how far we’ve come.

RESEARCH

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COLLABORATORS

Creative Direction & photography by Holly Lavelle

Modelled by Zoe Reed & Hayaat Nankya (IMM Models)

Garments by Octavia Banks London

Make up by Rocio Cuenca

Wigs by Yukimo Hikage